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Drowning in Information
Your prospects are drowning in it. Word pictures are the only way to grasp how deep our .... MORE
Decision Fatigue
Decision Fatigue is a modern epidemic. You can't make a decision after decision without depleting .... MORE
Interruptions
It happens more than we are aware of in a workday. According to a study from CubeSmart, .... MORE
Too Much to Process
Think of this sponge as your prospect's brain. Now think of the water in this bucket as the amount .... MORE
Short Attention Span
How do you test the attention span of a goldfish? Search "goldfish attention span" online and .... MORE
From All Directions
Some days the only answer is to find the nearest bomb shelter. At this point in the 21st century .... MORE
Your message will fail if can't get through the obstacles blocking your modern prospects
It's hard to get responses from busy people today. What worked five years ago is no longer effective. Once you understand why you have the foundation to get the responses you want.
Information overload has fatigued your prospect's brain, reduced their attention and maxed out their capacity to get things done. Getting a response from these people requires a new formula.
The overload drives your prospects to be brief, shallow and dismissive. They are forced to consume information in a brand new way. Reformat your sales message to fit their new way or get nowhere.
HC3 is a Compel Labs formula used to reshape your sales information. Traditional formats will not fit into the flow of today's prospect. HC3 gets you noticed, gains their interest and is persuasive. It is currently the foundation for our client's success.
Developed from psychological studies, testing and "street-level" application. HC3 quickly unfolds your message in a sequence required for a deep commitment.
Join us in learning and applying HC3 to the sales and marketing information you already have. This formula will continue to evolve and keep up with the changes in your prospects.
Our mission is to get a response - period. Anything short of compelling your prospect to take action is failing our mission.
Let's keep our tools sharp and keep finding better ways to get the responses you want.
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